The overall aim of this project is reducing the CO2-emissions of everyday mobility by increasing bicycle use especially in commuting through a pilot project(s) with companies.

Mobility is one of the three key sectors of private consumption (mobility, food and housing) that are responsible the majority of our GHG emissions. In addition to its great significance, mobility choices are made everyday and this makes it possible for a great number of people to try out new practices. In addition to immediate increase of emissions the Advocates also find the example of the people in industrialised countries important to raise the image of cycling in developing countries too. Cycling should be something cool and a desirable way to travel around.

The main goal is to increase bicycle use especially in commuting. To achieve our aim the team will:

			Collect best practices and increase knowledge about them among companies/employees. This will be achieved by media visibility, personal contacts, meetings and workshops.
			Work with at least one organisation to motivate them to increase bicycle use of their employees and guests too. During the process the Advocate team will help the organisation to learn about the advantages of cycling and to overcome challenges related to bicycle use.
			Contribute on the image of cycling and cycling related infrastructure by launching an open design contest about creating a stylish bike rack.

The team already organised a workshop and first activities with the Hub Helsinki and will continue to work with them in finding solutions to improve their bicycling facilities, practices and image. Other potential partners during the project include bike selling, leasing and repairing companies (i.e. Bike Planet), City Council of Helsinki, Universities and institutions (especially in case of the designer contest).

Please visit the Cycling Consultant's website at http://fillarikonsultit.net

Please contact Jari Ingerttilä for further information about Challenge Europe project in Finland.

Jari Ingerttilä
Projects and Partnerships Manager
Tel. +358 9 7743 3350
first.last@britishcouncil.fi