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We came up with the idea of a bottom-up, user driven platform for environmental innovation and problem solving, thinking we had invented something that had never been done before. In a way we were right, environmental issues havent been exactly approached from this angle. But there are other ventures like ours, www.innocentive.com being the most successful. In fact, Innocentive is so close a match that we decided to name our challenge after them.
What is it all about? In a nutshell, Greencentive will bring together companies and businesses offering them a platform for their green problems, such problems that they havent been able to solve in house. One company brings in the challenge and other users tackle it and hopefully solve it. The project will be entirely virtual and registered users from different fields bring in their expertise and experience into this cross-sectoral community where they can undertake any challenge they are attracted to. In comparison with typical corporate R&D-units and their slow and rigid processes, Greencentive will be a forum for truly innovative, open source, communal problem solving.
In the second phase of the project consumers could post their everyday problems or raw ideas of carbon free products to be solved and/or developed further on the forum, always in the overarching open source spirit. When the developing process starts to require heavier investments (in terms of time or other resources), any participant can take it home and proceed in a closed environment. When the product is mature enough, the highest bidder may buy it and embark the process of production (see for example www.sahkoauto.fi).
The core of the project is divided in two:
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To help (big) companies to solve their green problems (and hence, help reduce CO2 emissions) |
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Generate carbon free products/services/energy efficiency innovations for consumer |
Please contact Jari Ingerttilä for further information about Challenge Europe project in Finland.
Jari Ingerttilä
Projects and Partnerships Manager
Tel. +358 9 7743 3350
first.last@britishcouncil.fi
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