The Advocates working on this project feel booking flights and trips to far-away destinations is much too easy compared to finding information about interesting travel destinations within Finland. They want to promote travel by public transport and give an easily accessible platform to green enterprises in Finland to promote their products and services. Interesting places of accommodation, locally produced food, hand-made design products... anything goes, as long as it is environmentally conscious and the place is accessible by train/bus/boat/bike/foot.

The team aims to gather information about environmentally friendly local companies, products, accommodation etc and list that information on a fun, visually attractive interactive map online. The information will be available in Finnish, English and Swedish. The end product will be a clear, easy-to-use website which can be "sold" (handed over) to an entity that is motivated to continue updating it. The idea is easily replicable and will hopefully lead to similar initiatives elsewhere.

Please visit the project's website at http://www.fiksumpitapamatkustaa.net

Please contact Jari Ingerttilä for further information about Challenge Europe project in Finland.

Jari Ingerttilä
Projects and Partnerships Manager
Tel. +358 9 7743 3350
first.last@britishcouncil.fi