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People are well informed, now its time to take action. Recent studies have shown that people need simple, practical advice how to hinder climate change; what products to buy, how to warm our houses, what to eat the list is long and tiring. Sure, there are tips and guides out there, but we believe we can make a real difference by helping people in distress they need to Make a Plan!
The initial idea evolves around the themes of mercy, optimism and yes, we can! attitude and avoids the dominant guilt-driven discourse of the climate change debate. We want to offer solutions and answers, and encourage people to take small baby steps, to start with. Then, it may be easier to take another step, and then one more.
Our aspiration is to create a reliable source of information in a fresh and positive form. The basic idea is to offer consumers and citizens an inspiring and inviting on-line service, a web page www.makeaplan.fi, where they can start calculating their own carbon footprint and start reducing it by making a plan. The concept will be simple and user-friendly maybe a point system similar to the one Weight Watchers use or a game-like design divided in different levels starting from Level 1: My First Green steps and ending up to Level 5: Devoted enthusiasts hard-core steps. Or, the web page could be divided in two levels: Quick Fix and Personalised Plan. Whatever the form will be, we know that the site will be concentrating in the three core areas of carbon emissions: food, transport and housing.
Besides the website we have already cast anchor to the very roots of attitude building and education primary schools. There Make a Plan project will be developed and applied through the school year. The children will create and implement their own projects and set targets in recycling, saving electricity and cutting emissions. Let the kids take an active role in making a plan for their future!
British Council Climate advocates have also challenged some of the leading Finnish politicians to take part in the project and asked them what kind of changes they are willing to make in their personal lives in order to save energy. Please have a look at what the ministers say:
Please contact Jari Ingerttilä for further information about Challenge Europe project in Finland.
Jari Ingerttilä
Projects and Partnerships Manager
Tel. +358 9 7743 3350
first.last@britishcouncil.fi
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